THE SPRING/SUMMER 2025 CAMPAIGNS BY LBM 1911 AND LUIGI BIANCHI TURN CITY STREETS INTO URBAN CATWALKS.

From late February to late April, the new campaigns by our brands came to life in the vibrant hearts of some of Italy’s most prominent cities, with bold, high-impact out-of-home (OOH) placements.

L.B.M. 1911 made a striking impression in strategically chosen, high-visibility locations such as the Basilica San Carlo in Milan, Porta Susa in Turin, Campo de’ Fiori and Piazza di Spagna in Rome, and Piazza dei Martiri in Naples. The men’s collection campaign made a powerful statement, starring international model and influencer Calum Harper—an icon of effortless elegance who embodies the brand’s philosophy with charisma.

Luigi Bianchi, with its three lines—Sartoria, Flirt, and Cerimonia—lit up the streets of Genoa, the Lungotevere in Rome, the heart of Verona, the city of lovers, and strategic locations across Milan such as Via dei Mercanti, Corso Matteotti, and Piazza Gae Aulenti.

Every billboard was designed to convey an aesthetic universe rooted in research, sartorial tradition, and innovation—a direct, visual, and emotional way to connect with those who experience the city.

Two brands, one shared vision: bringing Italian tailoring into everyday life, with strength, elegance, and identity.