Sartorial Roots and Cool Precision: the story of Pitti Uomo 110

L.B.M.1911 and Luigi Bianchi Sartoria concluded a highly successful edition of Pitti Immagine Uomo 110, marked by four intense days of meetings, discussions and exchanges with buyers, journalists and industry professionals from key international markets.

Within the setting of the Fortezza da Basso, the two brands unveiled their Spring/Summer 2027 collections, united by a shared reflection on the evolution of contemporary tailoring, yet interpreted through distinct perspectives.

For L.B.M.1911, the season revolved around the concept Sartorial Roots, Innate Freedom: an authentic reconnection with the brand's defining values — materiality, colour, garment dyeing and freedom of interpretation. The collection proposed a more fluid and spontaneous vision of tailoring, where overshirts, shackets, field jackets and hybrid garments interact with lighter constructions and fabrics distinguished by a strong tactile identity. Alongside the menswear collection, the new womenswear proposal was also showcased, conceived in continuity with the men's universe to express a complete vision of the brand and its idea of sartorial freedom.

Luigi Bianchi Sartoria, meanwhile, presented Cool Precision, a collection built on the balance between rigor and natural ease, precision and lightness. Refined proportions, essential constructions, sophisticated materials and carefully considered details shaped a contemporary elegance that prioritises quality, comfort and understated refinement.

Among the highlights of the exhibition was the meeting with Luca Dotto, special guest of Luigi Bianchi Sartoria. The champion swimmer helped communicate the values of discipline, the pursuit of excellence and performance culture — themes that naturally resonate with the world of Luigi Bianchi Made to Measure, the highest expression of the brand's sartorial heritage.

The interest generated throughout the event confirmed the appreciation for a proposal that continues to evolve while remaining firmly rooted in its founding values: quality, research, service and close attention to the needs of boutiques and retail partners.

The journey now continues at the Lubiam Showroom in Milan, where the new Spring/Summer 2027 collections are available to Italian and international buyers and partners.