Great success for LBM1911 and Luigi Bianchi at Pitti Immagine Uomo 105: the brands presented the new FW24/25 collection novelties in a completely new space, overlooking the square on the lower floor of the Central Pavilion, designed to capture the attention of visitors with a layout of great impact, characterised by simple, enveloping materials and pure, sometimes monolithic architectural volumes. The predominant theme was that of lush NUDE broken up by bohemian greenery. A sustainable stand, where an imposing central plan created a strong connection to the world of nature.
The use of soft lights hidden under the display elements to contrast with those of the visible and more impactful frames helped to create an innovative concept: not a simple stand but a space where one could feel 'at home' in Florence.
The highlight of the event was a visit to the stand by the actor Francesco Centorame, in the presence of customers and journalists, who crowded the stand throughout the morning. Interviews with the actor from 'C'è ancora domani' and Giovanni Bianchi, Lubiam's Style Office Director, appeared in daily newspapers and trade magazines and were aired on the main national TV news channels. It was a memorable edition, which reconfirmed the fair's potential as a strategic catalyst of visibility for the brand and as an opportunity for discussion with its stakeholders.
