MILANO DESIGN WEEK 2025: L.B.M. 1911 SPECIAL GUEST AL CALEIDO SOCIAL HOTEL

On the occasion of Milan Design Week 2025, the Caleido Social Hotel opens its doors to offer an innovative and engaging experience in the heart of Italian design. Curated by the editorial project Caleido Diary and conceived by the creative agency MM Company, this concept hotel reimagines hospitality as an opportunity for social connection, where design becomes a tool for conviviality, creativity, and well-being. From April 7 to 13, the Caleido Social Hotel—located at Via Solferino 14, Brera—will host a curated selection of furniture and interior décor items from five outstanding Italian design brands: Sitia, Codutti, Olev, Matteo Pala, and Opificio. As a special guest for Milan Design Week 2025, Caleido Social Hotel also welcomes L.B.M. 1911. The fashion brand will showcase an elegant selection of garments and accessories within the concept hotel’s spaces, artfully displayed on iconic luggage carts. This presentation enhances the sensory and visual experience with the tailoring excellence and refined aesthetic that have long defined the brand’s collections—creations that, like the furnishings on display, blend passion, tradition, and a desire to explore new creative horizons.

On the evening of April 8th, an exclusive Champagne Party took place—a special event that, from 6 p.m. to 11 p.m., drew an extraordinary turnout and invited guests to share ideas, inspirations, and moments of networking in a truly unique atmosphere.

CALEIDO SOCIAL HOTEL – The Caleido Social Hotel is more than just a furniture exhibition; it’s an interactive space where design meets the everyday life of social environments. Conceived as an “Instagrammable” setting, every corner is thoughtfully designed to spark connection and networking in a warm, natural atmosphere. Created by the creative duo Barbieri Magalini—founders of Caleido Diary and MM Company—the project is an evolution of the 2024 Caleido Contract Café, presenting itself as a new meeting place that explores the modern functions of public spaces. The goal is to craft an environment where design fosters conviviality, encouraging well-being and creativity among people.

The journey continues at Via Solferino 14 and Piazza San Marco 3 until Sunday, April 13th.