corporate . history

In 2011, the company celebrated its 100th anniversary:
a century of work and success dedicated to the Excellence of Made in Italy.

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  • 2011

    Lubiam promotes a series of special events to celebrate its 100 years milestone.
    In Mantova, the art exhibition “A Misura d’Arte” exposes the works of the historical LUBIAM Prize. In Florence, LUBIAM displays a capsule collection of limited edition jackets at Pitti fair and donates to the city a concert of the Italian famous band “Elio e Le Storie Tese”. These events, while mixing art, culture, music, fashion, tradition and innovation, reflect the company core values while achieving a huge success.

  • 2000 - Today

    The enthusiasm of the origins was handed down from father to son: today, the fourth generation of the Bianchi family is taking on the role of growing and innovating the company, while keeping intact its spirit and roots.

  • 1980s – 1990s

    In these years, a process of internal global restructuring creates new possibilities for development.
    In 1991 LUBIAM makes its entry into the world famous “Harrods” of London, in addition to its other acquired positions: “Barney’s” in the US, “N.K.” in Stockholm and the many “F. One” department stores in Japan.

  • 1979

    These years are marked by internationalisation: with the birth of the American division, LUBIAM USA, the conquest of export markets reaches its apex.

  • 1974

    The collaborations with great designers begin: the New York Plaza Hotel hosts the presentation of the first collection realised with Egon Von Fürstenberg.

  • 1971-72

    Luigi Jr. launches a very successful initiative which – in its eleven editions – will tie the company image to the world of figurative art: the LUBIAM Prize, a competition among young students from Italian and European Fine Arts Academies.

  • 1970-71

    In this period LUBIAM sponsors many great sport events, such as the “Giro d’Italia” bike tour through Mantova and the World Middle Weight Boxing Championship between Benvenuti and Griffith.

  • 1970s

    The new protagonists of the third generation make their entrance into the family business: Giuliano directs his energies to the technical and productive areas while Luigi Jr. promotes institutional and cultural projects.

  • 1966

    LUBIAM becomes nationally famous with a television campaign displaying a fictional character, Pierino. In the Italian historical advertising show “Carosello”, Pierino wants to change the world into LUBIAM.

  • 1960-62

    Major campaigns are launched by LUBIAM, accompanied by billboards, street posters, cinema advertisements, radio publicity and window dressing competitions.

  • 1950s

    The publicity genius of the time, Giulio Giuli, cretaes the unforgettable slogan “Wearing LUBIAM will make you feel like another” and the stylised “L” that recalls the lapel of a jacket, which becomes the company logo.

  • 1938-39

    In 1938 the new plant opened on the outskirts of the city with 500 employees. In 1939 the LUBIAM label was born, an acronym for Luigi Bianchi Mantova.

  • 1936

    From 250 employees in 1933 to 400 in 1936, and to the ‘LUIGI BIANCHI INDUSTRIAL PRODUCTION’, the result of a long process of specialisation and innovation promoted by Edgardo.

  • 1929

    Edgardo introduces the fordist model, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring.

  • 1916

    The name and the quality of the garments attract Edward, the Prince of Wales, into the shop to order an entire wardrobe of clothes.

  • 1911

    Luigi realizes his dream and opens his own shop. The leading tailor shop “Primaria Sartoria Luigi Bianchi - menswear and women’s dresses and suits” opens at 11, Via Pietro Fortunato Calvi, in Mantova. Edgardo Bianchi. 1911 sees also the birth of Edgardo Bianchi, who will stay in the company until 2002.

  • 1907

    Back in Mantova, Luigi marries Maria Marchini. They will have three children: Giuliano, Edgardo and Bruna.

  • 1898

    Luigi Bianchi, only 16 years old, leaves his town – San Michele in Bosco, Mantova – to go to Turin and then to Milan to learn the secrets of the tailoring trade, following in the footsteps of his grand-grandfather, his grandfather and his father Paride.